Classification of Products ver. 2008 (CZ-CPA)

Abbreviation Name Version Valid from Valid to Family
CZ-CPA_KL Classification of Products ver. 2008 (CZ-CPA) 1 01.01.2008 09.09.9999 Products
Classification Item:

Direct marketing and direct mailing services

Level Code Name
6 731112 Direct marketing and direct mailing services

Definition of item:

This subcategory includes:
- the developing and organisation of direct marketing advertising campaigns, that is, organising sending of advertising and promotional messages directly to consumers, rather than via mass media Includes methods such as direct mail and telemarketing.

This subcategory excludes:
- mailing activities, see 82.29
Correspondences
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category 73111 Services provided by advertising agencies
Language version of data: cs en

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