Classification of Products ver. 2008 (CZ-CPA)

Abbreviation Name Version Valid from Valid to Family
CZ-CPA_KL Classification of Products ver. 2008 (CZ-CPA) 1 01.01.2008 09.09.9999 Products
Classification Item:

Full service advertising services

Level Code Name
6 731111 Full service advertising services

Definition of item:

This subcategory includes:
- provision of the full range of advertising services, including planning, creation and execution services, such as:
• selection of media to be used
• design of advertisements, illustrations, posters, etc.
• writing of scenarios for advertising movies, placement in media, planning (without production) of advertising objects or films
• organisation of direct marketing or direct mail advertising campaigns

This subcategory excludes:
- production and realisation of promotional or advertising motion pictures, see 59.11.12
- public relations services, see 70.21.10
- market research services, see 73.20.11
- photography services related to advertising, see 74.20.22
Correspondences
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category 73111 Services provided by advertising agencies
Language version of data: cs en

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