Classification of Products ver. 2008 (CZ-CPA)

Abbreviation Name Version Valid from Valid to Family
CZ-CPA_KL Classification of Products ver. 2008 (CZ-CPA) 1 01.01.2008 09.09.9999 Products
Classification Item:

Marketing management consulting services

Level Code Name
6 702213 Marketing management consulting services

Definition of item:

This subcategory includes:
- advisory, guidance and operational assistance services concerning the marketing strategy and
marketing operation of an organisation. Marketing management consulting assignments may deal with one or a combination of the following:
• analysis and formulation of a marketing strategy
• formulation of customer service programmes, pricing, advertising and distribution channels
• sales management and sales staff training
• organisation of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organisation

This subcategory excludes:
- public relations and communication services, see 70.21.10
- advertising services, see 73.11
Correspondences
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category 70221 Business management consulting services
Language version of data: cs en

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