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International Standard Classification of Education (ISCED 97) - FIELDS

Abbreviation	Name	Version	Valid from	Valid to	Family
ISCED97_OBORY	International Standard Classification of Education (ISCED 97) - FIELDS	1	01.01.2008	09.09.9999	Education

Classification Item:

Marketing and propagation

Level	Code	Name
3	342	Marketing and propagation

Definition of item:

Marketing and advertising is the study of exchange processes of goods and services
between organisations and/or individuals, and the study of consumer behaviour and
requirements. It includes the study of the role of product development, pricing,
distribution, promotion and sales in order to maximise business performance.
Programmes with the following main content are classified here:

Advertising
Market research
Marketing
Merchandising
Public relations

Correspondences

International Standard Classification of Education (ISCED 97) - FIELDS - level 2 - Narrow fields

Business and administration

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Displayed on: 05.11.2024