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Classification of Products ver. 2008 (CZ-CPA) - level 6 - Sub-category

Code	Abbreviation	Name	Valid from	Valid to	Family
5650	CZ-CPA_U6	Classification of Products ver. 2008 (CZ-CPA) - level 6 - Sub-category	01.01.2008	09.09.9999	Products

Code List Item:

Marketing management consulting services

Code	Name	Valid from	Valid to
702213	Marketing management consulting services	01.01.2008	09.09.9999

Definition of item:

This subcategory includes:
- advisory, guidance and operational assistance services concerning the marketing strategy and
marketing operation of an organisation. Marketing management consulting assignments may deal with one or a combination of the following:
• analysis and formulation of a marketing strategy
• formulation of customer service programmes, pricing, advertising and distribution channels
• sales management and sales staff training
• organisation of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organisation

This subcategory excludes:
- public relations and communication services, see 70.21.10
- advertising services, see 73.11

Correspondences

Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category

70221

Business management consulting services

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Displayed on: 24.11.2024