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International Standard Classification of Education (ISCED 97) - FIELDS - level 3 - Detailed fields

Code	Abbreviation	Name	Valid from	Valid to	Family
5627	ISCED_O3	International Standard Classification of Education (ISCED 97) - FIELDS - level 3 - Detailed fields	01.01.2008	09.09.9999	Education

Code List Item:

Marketing and propagation

Code	Name	Valid from	Valid to
342	Marketing and propagation	01.01.2008	09.09.9999

Definition of item:

Marketing and advertising is the study of exchange processes of goods and services
between organisations and/or individuals, and the study of consumer behaviour and
requirements. It includes the study of the role of product development, pricing,
distribution, promotion and sales in order to maximise business performance.
Programmes with the following main content are classified here:

Advertising
Market research
Marketing
Merchandising
Public relations

Correspondences

International Standard Classification of Education (ISCED 97) - FIELDS - level 2 - Narrow fields

Business and administration

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Displayed on: 22.11.2024