Statistical metainformation system

Full name of indicator:

The number of enterprises providing a mobile app to their customers

Code:

9748

Topic:

Information society

Validity:

01.01.2022 - 09.09.9999

Definition:

The number of enterprises providing a mobile app to their customers. Customers can find a loyalty programme, have a digital customer card, browse the catalogue, get discount coupons, collect credits and exchange them for discounts. The app can alert the customer, for example, of items on sale, coupons expiring or the need to update a contract. This also includes apps where customers can complete an online purchase or booking.

Synonyms:

Attributes:

Time characteristic:	Flows
Data type:	numeric
Group:	ICT - Information and communication technologies

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