Statistical metainformation system

Full name of indicator:

The number of enterprises using Customer Relationship Managenent (CRM) business software for managing information about customers

Code:

7300

Topic:

Information society

Validity:

01.01.2013 - 09.09.9999

Definition:

The number of enterprises using Customer Relationship Management (CRM) software. This software collects customer data such as contact information, purchasing preferences or order history. In addition, the CRM keeps track of deadlines to contact the customer, when they reach the bonus level for a discount, and so on. A CRM is often a component or extension of an ERP system. Examples of commercial CRMs include Salesforce, Siebel, Raynet, SAP CRM, MS Dynamics CRM.

Synonyms:

Attributes:

Time characteristic:	Flows
Data type:	numeric
Group:	ICT - Information and communication technologies