DETAIL OF CLASSIFICATION ITEM

Classification: Classification of Products ver. 2008 (CZ-CPA)

Abbreviation: CZ-CPA_KL Version: 1 Validity: 01.01.2008 - 09.09.9999 Family: Products

Language version: EN

Classification level: 6

Item: 731112 - Direct marketing and direct mailing services

Item's explanatory note:

This subcategory includes:
- the developing and organisation of direct marketing advertising campaigns, that is, organising sending of advertising and promotional messages directly to consumers, rather than via mass media Includes methods such as direct mail and telemarketing.

This subcategory excludes:
- mailing activities, see 82.29

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Correspondences:
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category	73111	Services provided by advertising agencies