DETAIL OF CLASSIFICATION ITEM

Classification: Classification of Products ver. 2008 (CZ-CPA)

Abbreviation: CZ-CPA_KL Version: 1 Validity: 01.01.2008 - 09.09.9999 Family: Products

Language version: EN

Classification level: 6

Item: 731111 - Full service advertising services

Item's explanatory note:

This subcategory includes:
- provision of the full range of advertising services, including planning, creation and execution services, such as:
• selection of media to be used
• design of advertisements, illustrations, posters, etc.
• writing of scenarios for advertising movies, placement in media, planning (without production) of advertising objects or films
• organisation of direct marketing or direct mail advertising campaigns

This subcategory excludes:
- production and realisation of promotional or advertising motion pictures, see 59.11.12
- public relations services, see 70.21.10
- market research services, see 73.20.11
- photography services related to advertising, see 74.20.22

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Correspondences:
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category	73111	Services provided by advertising agencies