DETAIL OF CLASSIFICATION ITEM

Classification: Classification of Products ver. 2008 (CZ-CPA)

Abbreviation: CZ-CPA_KL Version: 1 Validity: 01.01.2008 - 09.09.9999 Family: Products

Language version: EN

Classification level: 6

Item: 702213 - Marketing management consulting services

Item's explanatory note:

This subcategory includes:
- advisory, guidance and operational assistance services concerning the marketing strategy and
marketing operation of an organisation. Marketing management consulting assignments may deal with one or a combination of the following:
• analysis and formulation of a marketing strategy
• formulation of customer service programmes, pricing, advertising and distribution channels
• sales management and sales staff training
• organisation of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organisation

This subcategory excludes:
- public relations and communication services, see 70.21.10
- advertising services, see 73.11

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Correspondences:
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category	70221	Business management consulting services