DETAIL OF CLASSIFICATION ITEM

Classification: International Standard Classification of Education (ISCED 97) - FIELDS

Abbreviation: ISCED97_OBORY Version: 1 Validity: 01.01.2008 - 09.09.9999 Family: Education

Language version: EN

Classification level: 3

Item: 342 - Marketing and propagation

Item's explanatory note:

Marketing and advertising is the study of exchange processes of goods and services
between organisations and/or individuals, and the study of consumer behaviour and
requirements. It includes the study of the role of product development, pricing,
distribution, promotion and sales in order to maximise business performance.
Programmes with the following main content are classified here:

Advertising
Market research
Marketing
Merchandising
Public relations

---

Correspondences:
International Standard Classification of Education (ISCED 97) - FIELDS - level 2 - Narrow fields	34	Business and administration