DETAIL OF CLASSIFICATION ITEM

Classification: Classification of Economic Activities rev. 2 (CZ-NACE)

Abbreviation: CZ-NACE_KL Version: 1 Validity: 01.01.2008 - 09.09.9999 Family: Activities

Language version: EN

Classification level: 4

Item: 7311 - Advertising agencies

Item's explanatory note:

This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying. It includes:
- creation and realisation of advertising campaigns:
• creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
• creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
• aerial advertising
• distribution or delivery of advertising material or samples
• creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
• promotion of products
• point-of-sale marketing
• direct mail advertising
• marketing consulting

This class excludes:
- publishing of advertising material, see 58.19
- production of commercial messages television and film, see 59.11
- production of commercial messages for radio, see 59.20
- market research, see 73.20
- advertising photography, see 74.20
- convention and trade show organisers, see 82.30
- mailing activities, see 82.19

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Correspondences:
Classification of Economic Activities rev. 2 (CZ-NACE) - level 3 - Group	731	Advertising
Classification of Economic Activities rev. 2 (CZ-NACE) - level 5 - Sub-class	73110	Advertising agencies