DETAIL OF NOMENCLATURE ITEM

Nomenclature: Classification of Products ver. 2008 (CZ-CPA) - level 6 - Sub-category

Code: 5650 Abbreviation: CZ-CPA_U6 Validity: 01.01.2008 - 09.09.9999 Family: Products

Item: 731112 - Direct marketing and direct mailing services

Item's explanatory note:Vysvětlivka k položce:

This subcategory includes:
- the developing and organisation of direct marketing advertising campaigns, that is, organising sending of advertising and promotional messages directly to consumers, rather than via mass media Includes methods such as direct mail and telemarketing.

This subcategory excludes:
- mailing activities, see 82.29

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Correspondences:
Classification of Products ver. 2008 (CZ-CPA) - level 5 - Category	73111	Services provided by advertising agencies